Why should anyone want to buy a Cezanne for $800,000? What's a little Cezanne house in the middle of a landscape? Why should it have value? Because it's a myth. We make myths about politics, we make myths about everything. I have to deal with myths from 10 AM to 6 PM every day. And it becomes harder and harder. We live in an age of such rapid obsolescence.... My responsibility is the myth-making of myth material—which handled properly and imaginatively, is the job of a dealer—and I have to go at it completely. One just can't prudently build up a myth.
- Leo Casteli
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